O C T O B E R 2 0 2 3 - S E P T E M B E R 2 0 2 4
SCOPE
I served as Co-Graphics Director For Bonkers! Magazine, an independent music publication based in Gainesville, FL.
I created new branding and logos design, social and playlist graphics, and oversaw visual direction across content, while supporting community engagement efforts across the local music scene.
ROLE: Graphics Co-Director
DELIVERABLES: Branding, social media graphics, posters
SOFTWARE: Photoshop, illustrator, mixed media
RESEARCH // FOUNDATIONS
To better understand how 18–24-year-olds engage with music culture online, I reviewed competitor social content and spoke directly with local Gen Z music fans. Insights showed that TikTok and Instagram drive discovery and community through short-form, shareable music content, shaping a visual and content strategy built around connection and participation.
OUTCOME | Branding
I had the opportunity to refresh Bonkers! branding across publication and social media uses.
S K E T C H E S | Branding process
L O G O S
OUTCOME | Playlist Curation
At Bonkers! we believe the best way to celebrate is with a new playlist. I had the opportunity to curate a playlist to cover every Valentine's day mood. Filled with staff picks and songs with themes from love to yearning, the playlist "love struck" was born. I designed the plylist cover and social post.
OUTCOME | Bonkers! Social Media
OUTCOME | Event Poster
OUTCOME | Local Artist's Social Media
Beyond creating content for Bonkers! I had the opportunity to produce creative work for a few local bands.
Q U A I L H O L L O W C O N S E R V A T I O N | Illustrative panels & Brand Foundations
