U I / U X & C R E A T I V E S E R V I C E S
SCOPE
Spark Rewards is a local-first, points-based rewards app designed to strengthen real-world connections between people and the businesses they love.
I defined product vision, led UI/UX design, and built the brand system for a mobile rewards app and supporting websites, focusing on intuitive reward flows and engagement.
ROLE: Creative Founder, UI/UX Designer
DELIVERABLES: Mobile app design, Website design, Print and digital marketing assets
SOFTWARE: Figma, Photoshop, Illustrator, Photography
TEAM: Hersh Prakash, Brian Farias, Daniel Moraes, Lucas Rodriguez, Dylan Flaum, Landon Zigler, Caitlyn Daniels
RESEARCH // FOUNDATIONS
To build Spark Rewards, we conducted competitor analysis across national rewards apps and local loyalty programs to identify gaps in usability, incentive clarity, and community connection. We paired this with qualitative user research among users to understand motivations, spending habits, and friction points. These insights informed a streamlined UX system focused on simplicity, transparency, and discovery, aligning user goals with the needs of local businesses.
OUTCOME | Branding
L O G O S
C O L O R S // F O N T S
G U I D E L I N E S
OUTCOME | Mobile App
The experience is built around five core flows: Discover, Map, Tap/Scan, Plans, and Profile, guiding users from exploration to redemption with minimal friction. Users can browse nearby shops, join reward plans, and easily track progress, creating a seamless connection between local businesses and everyday spending.
OUTCOME | Marketing assets
S T O R E F R O N T B A N N E R S
A N I M A T E D R E E L S | *Created prior to a partial rebrand
