ART DIRECTION / BRAND STRATEGY / GRAPHIC DESIGN
Astraeus Space Institute is a space research institute that partners with NASA, Kennedy Space Center, Space Florida, the Space Life Sciences Laboratory, and the International Space Station to develop groundbreaking research and scientific projects.
ROLE: LEAD ART DIRECTOR, GRAPHIC DESIGNER
SOFTWARE: PHOTOSHOP, ILLUSTRATOR, FIGMA
DELIVERABLES: BRAND BOOK, ART DIRECTION GUIDELINES, LOGO, SOCIAL MEDIA DESIGN, STATIONARY, MERCHANDISE, & MORE
CREATIVE TEAM: HANNAH CAUDILL, KEEGAN HANAAN, CAITLYN DANIELS, JENNA BARTKOVSKY, EMMA HOWARD, ZOEY THOMAS
THE ASK
Astraeus Space Institute entrusted my team at The Agency with creating comprehensive branding and social media strategy. This project involved developing logos, color palettes, typography, art direction, and communication guidelines. After creating Astraeus as a brand my team then applied the newly created idenity across Astraeus' social media channels.
LOGOS
COLORS
Astraeus, the Titan god of stars and planets, harnessed his intellect and strength to rule the night sky. For centuries, humans wove stars into stories to understand themselves and the universe. The Astraeus Space Institute illuminates this convergence between space and humanity to answer complex questions about our universe.
FONTS
Our namemark is comprised of Havelock Tilting Bold (ASTRAEUS) and an edited version of Havelock Tilting Medium (Space Institute). These fonts should be used sparingly in the event of a future brand expansion (i.e. Subsections, Potential Mission Logos) and can be found on Adobe Fonts.
The header and body fonts are Unbounded and Teachers.
Both Unbounded and Teachers are versatile and simple fonts that can be used in any instance the Astraeus Space Institute may need, including our website, graphics and reports. They can both be found on Google Fonts.
SOCIAL MEDIA
After final approval of the Brand Book and Art Direction, The Agency team developed a media strategy across LinkedIn, Instagram, and X. I led the design team in the application of the new branding across social channels.
Below are examples of social media profile assets and weekly LinkedIn and Instagram posts I designed.
BRAND BOOK
I led the development of the Astraeus Space Institute brand book, creating a complete set of brand guidelines from key messaging to graphic application.
ART DIRECTION
The creation of the art direction included the development of an imagery library, reusable decorative assets, and providing examples of application.
The art direction of Astraeus Space Institute is rooted in the belief that humanity has an innate bond with space and a deep-seated desire to understand the unknown. This connection is represented by finding moments where earthly elements align with space and where space can become grounded to earth, available for all to touch it. For instance, the roots of a plant resemble the intricate patterns of constellations, rings of trees allude to the forms of gravitational fields and the synapse network in our brains mirrors the appearance of a nebula. This approach seamlessly merges the essence of Earth and space.
