ART DIRECTION / GRAPHIC DESIGN / ILLUSTRATION
Founded by the band Quail Hollow, Quail Hollow Conservation is an organization aimed to bring people together through a love of music and the environment. Through concerts, merchandise sales, and other products, Quail Hollow Conservation raises funds to support key environmental issues.
ROLE: ART DIRECTOR, GRAPHIC DESIGNER
SOFTWARE: PROCREATE, PHOTOSHOP, ILLUSTRATOR
DELIVERABLES: VISUAL IDENTITY, ILLUSTRATIONS, PROMO POSTER
THE ASK
I was tasked to develop a visual identity for Quail Hollow Conservation that spoke to the aesthetics of the local Gainesville music scene while simultaneously portraying environmental themes. This identity would be then translated into two key illustrations that would be reworked into social posts, merchandise, promotional materials, and more.
ILLUSTRATIONS
The illustrations are based on Quail Hollow Conservation's two key locales— the Pacific Northwest mountains and the Florida Reef.
FLYER
Using colors inspired by land and sea, a unique font pairing, and natural texture overlays, QHC's visual identity was born. The visual system was ultimately applied in two custom illustrative panels, social posts, merchandise, and will continue to be applied to external facing assets for the organization.
SOCIAL MEDIA
