ART DIRECTION / GRAPHIC DESIGN / ILLUSTRATION
Gators Unidos focuses on educational, mentorship, and sponsorship opportunities connecting one generation of Latino University of Florida Gators, to the next.
ROLE: ART DIRECTOR, GRAPHIC DESIGNER
SOFTWARE: PROCREATE, PHOTOSHOP, ILLUSTRATOR
DELIVERABLES: IN-STORE BANNERS, SOCIAL MEDIA POSTS, DIGITAL BANNERS
THE ASK
As the Art Director of Gators Unidos, I have the responsibility to lead the visual direction for each campaign. Some of their past campaigns I have worked on are: Hispanic Heritage Month, Gator Women on the Rise, Mother's day, Father's day, and Decision Day. Working to mesh UF branding with the visuals of Gators Unidos I provide the brand with a variety of promotional graphics, physical banners, GIFs, illustrations and more.
GATOR WOMEN ON THE RISE
To celebrate Women's history month, Gators Unidos launched a bookstore line focused on uplifting female Gators. I was tasked with developing a variety of promotional materials including desktop banners, in-store banners, illustrations, and email blast GIFs.
Mobile website banners
Custom illustrations
Mobile GIF
In-store banners
HISPANIC HERITAGE MONTH
To celebrate Hispanic Heritage Month, Gators Unidos created a series of features across their social media channels. I was tasked to develop an instagram template to feature a hispanic gator, while simultaneously showcasing the merchandise line.
UF V. UM GAME RAFFLE
Gators Unidos offered 2 prime tickets to the UF vs UM game in order to boost awareness of the merchandise collection. To promote the raffle a series of graphics were created to be utilized across the UF bookstore website, social media channels, and print materials.
FOR ALL THE GATOR NATION MAMÁS / PAPÁS
For both Mother's and Father's day, Gators Unidos launched a University of Florida Bookstore collection celebrating the Gator Familia. This included the creation of a variety of digital banners, email blasts, custom floral illustrations, and GIFs.
Mobile website banners
Mobile banners
Mobile GIF
